we used to sing it ironically.
now it feels like a to-do list.

this shirt hits different in 2025.
we thought the world was ending in the ’80s — nuclear drills, acid rain, political chaos —
but turns out, that was just the trailer.

“it’s the end of the world as we know it”
was our anthem.
now it’s a daily affirmation.

for the Gen Xers who watched the system unravel,
and the millennials who inherited the mess.
this black tee says what we’ve all been muttering since the second pandemic and the third economic crisis.

typewriter font, lowercase, black cotton —
because some truths don’t need to yell to hit hard.

• 100% ethically made cotton

• unisex fit — comfy enough to wear while reading the news or rage-napping

• seamless + ribbed collar = durable, like your disillusionment

• perfect for concerts, doomscrolling, or screaming into the void (quietly)

it’s the end of the world.
and somehow… we still showed up.

🧺 Care Instructions (for the collapse)

• machine wash cold — like the news cycle

• tumble dry low — like our collective expectations

• don’t iron, don’t dry clean, don’t bother asking “what next?”